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Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness and what I am about. So you can make more confident decisions and optimise your spend for maximum impact.

What happened the day I met Theo Paphitis

3 min read
29/02/2020 12:13

An honest perspective on IR35 from a small business owner

2 min read
29/01/2020 09:23

What a difference a decade makes: how I found my happy

3 min read
19/12/2019 09:52

What makes a good brief a great one?

3 min read
20/11/2019 19:04

Found my why, now finding my way

4 min read
05/11/2019 15:39

Driving me crazy: why I love the automotive sector

3 min read
15/10/2019 11:41

Happy Business Birthday: Five epic seasons in one year

3 min read
30/09/2019 21:08

Say what now?! Econometrics (by me) in plain English

3 min read
16/09/2019 14:28

Price is What You Pay, Value is What You Get – My 2p Worth

3 min read
31/08/2019 15:53

How to: be a slave to search algorithms … and then let them set you free

2 min read
14/08/2019 17:15

Get confident and be flexible. Get a cat.

3 min read
03/08/2019 16:05

A Day in the Life: awesome analyst between jobs

3 min read
15/07/2019 09:28