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Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness and what I am about. So you can make more confident decisions and optimise your spend for maximum impact.

Marketing Mix Modelling: How can it be used in marketing planning?

  •  28/07/2020 16:44
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4 min read

Marketing Mix Modelling: What can I learn about how marketing channels work?

  •  25/06/2020 16:59
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7 min read

Marketing Mix Modelling: How does it work?

  •  30/05/2020 14:55
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5 min read

Can I help you? Is my offer right for you?

  •  18/04/2020 16:50
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3 min read

The man who stops the clock to save time

  •  27/03/2020 10:55
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2 min read

What happened the day I met Theo Paphitis

  •  29/02/2020 12:13
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3 min read

An honest perspective on IR35 from a small business owner

  •  29/01/2020 09:23
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2 min read

What a difference a decade makes: how I found my happy

  •  19/12/2019 09:52
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3 min read

What makes a good brief a great one?

  •  20/11/2019 19:04
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3 min read

Found my why, now finding my way

  •  05/11/2019 15:39
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4 min read

Driving me crazy: why I love the automotive sector

  •  15/10/2019 11:41
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3 min read

Happy Business Birthday: Five epic seasons in one year

  •  30/09/2019 21:08
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3 min read