Jo Gordon Consulting Ltd.
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Jo Gordon Consulting Ltd.
Home
Services
Overview
Marketing Mix Modelling
Marketing Analysis
Freelance Partnerships
About
Resources
Blog
Testimonials
Get in touch
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Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness and what I am about. So you can make more confident decisions and optimise your spend for maximum impact.
Five years free: what I’ve learned from half a decade self-employed
4 min read
19/06/2022 16:30
A canter back through 5 years of self employment to see what I've learned.
What is a purchase cycle and why is it important?
2 min read
18/05/2022 17:55
Marketing mix modelling: why is it in such high demand right now?
3 min read
11/04/2022 15:47
Marketing mix modelling: case studies for SMEs
4 min read
14/03/2022 13:47
5 key marketing metrics you should be tracking
4 min read
26/02/2022 13:53
How learning to run helped my business
2 min read
31/01/2022 09:20
2021 wrapped: another different one...
2 min read
18/12/2021 17:28
Marketing effectiveness KPIs: Effect & Efficiency explained
3 min read
12/11/2021 15:31
Don’t mix up your "C-words"! Correlation & Causation explained
6 min read
22/10/2021 08:16
Hatrick! 3 successful years in business.
3 min read
20/09/2021 09:34
I am unhappy in my job – should I start my own business?
4 min read
07/08/2021 14:57
What is a feasibility study? Why including one can make your marketing mix project better
3 min read
17/07/2021 17:29
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+44 (0)7757 086033
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Jo Gordon
jo@jogordonconsulting.com