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Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness and what I am about. So you can make more confident decisions and optimise your spend for maximum impact.

Five years free: what I’ve learned from half a decade self-employed

4 min read
19/06/2022 16:30

What is a purchase cycle and why is it important?

2 min read
18/05/2022 17:55

Marketing mix modelling: why is it in such high demand right now?

3 min read
11/04/2022 15:47

Marketing mix modelling: case studies for SMEs

4 min read
14/03/2022 13:47

5 key marketing metrics you should be tracking

4 min read
26/02/2022 13:53

How learning to run helped my business

2 min read
31/01/2022 09:20

2021 wrapped: another different one...

2 min read
18/12/2021 17:28

Marketing effectiveness KPIs: Effect & Efficiency explained

3 min read
12/11/2021 15:31

Don’t mix up your "C-words"! Correlation & Causation explained

6 min read
22/10/2021 08:16

Hatrick! 3 successful years in business.

3 min read
20/09/2021 09:34

I am unhappy in my job – should I start my own business?

4 min read
07/08/2021 14:57

What is a feasibility study? Why including one can make your marketing mix project better

3 min read
17/07/2021 17:29