resources

4-pager to help you decide if marketing mix modelling can help your business.

Two case studies of MMM for SMEs. Including scope and recommendations,

1-pager if you're thinking of doing Marketing Mix Modelling or Econometrics in-house.

Listen in your lunch hour. Wide-ranging chat about life as a freelance data professional.

eBook for SMEs and marketers that explains how to increase profit by improving marketing, using marketing mix modelling as an example.