resources


Thought-sheet: thinking of doing MMM in-house?

Thought-sheet: thinking of doing MMM in-house?

1-pager if you're thinking of doing Marketing Mix Modelling or Econometrics in-house.

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Podcast: Me, You and Data

Podcast: Me, You and Data

Listen in your lunch hour. Wide-ranging chat about life as a freelance data professional.

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eBook: Market Measure Plan Profit

eBook: Market Measure Plan Profit

eBook for SMEs and marketers that explains how to increase profit by improving marketing, using marketing mix modelling as an example.

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