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Get insights, ideas and tips on how to measure marketing effectiveness so you can optimise your spend for maximum impact.

What you can learn about how marketing works from marketing mix modelling outputs

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Hear me talk about what I offer to help you decide if I could be of service

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Food for thought about why you should carry on marketing during uncertain times

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My journey to attending #sbsevent2020 and what winning #sbs has meant.

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With 2 months to go, my thoughts on the upcoming changes to IR35 legislation.

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Snapshots of my life in 2009 and 2019. How changing my life contributed to happiness.

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What I think makes a good brief a great one

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How changing my mindset has benefited my business

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How one non-driver derives joy from the most unlikeliest of industries.

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Non-techie, non-sales-y overview of econometric and marketing mix models

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