Blog


Get insights, ideas and tips on how to measure marketing effectiveness so you can optimise your spend for maximum impact.

Celebrating two years as a small business owner, despite the Covid-19 curveball

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Things to think about while finding a marketing analytics partner

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Better ways to think about marketing mix model pricing than number of models or number of deliverables.

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3 ways to use marketing mix modelling outputs to plan

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What you can learn about how marketing works from marketing mix modelling outputs

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Hear me talk about what I offer to help you decide if I could be of service

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Food for thought about why you should carry on marketing during uncertain times

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My journey to attending #sbsevent2020 and what winning #sbs has meant.

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With 2 months to go, my thoughts on the upcoming changes to IR35 legislation.

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Snapshots of my life in 2009 and 2019. How changing my life contributed to happiness.

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What I think makes a good brief a great one

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