blog

Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness, other stuff that I do and what it might be like to work together. Occasional as and when inspiration strikes:

What is a purchase cycle and why is it important?

  •  18/05/2022 17:55
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2 min read

Marketing mix modelling: why is it in such high demand right now?

  •  11/04/2022 15:47
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3 min read

Marketing mix modelling: case studies for SMEs

  •  14/03/2022 13:47
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4 min read

5 key marketing metrics you should be tracking

  •  26/02/2022 13:53
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4 min read

How learning to run helped my business

  •  31/01/2022 09:20
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2 min read

2021 wrapped: another different one...

  •  18/12/2021 17:28
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2 min read

Marketing effectiveness KPIs: Effect & Efficiency explained

  •  12/11/2021 15:31
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3 min read

Don’t mix up your "C-words"! Correlation & Causation explained

  •  22/10/2021 08:16
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6 min read

Hatrick! 3 successful years in business.

  •  20/09/2021 09:34
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3 min read

I am unhappy in my job – should I start my own business?

  •  07/08/2021 14:57
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4 min read

What is a feasibility study? Why including one can make your marketing mix project better

  •  17/07/2021 17:29
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3 min read

Want to be easily organised and amazingly efficient? Get in bed with spreadsheets.

  •  07/06/2021 15:53
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4 min read