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Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness and what I am about. So you can make more confident decisions and optimise your spend for maximum impact.

What makes a good marketing plan?

  •  31/01/2021 16:44
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3 min read

Jo Gordon Consulting: company values

  •  16/01/2021 15:06
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2 min read

2020: is there anything worth saving?

  •  30/12/2020 16:15
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3 min read

3 super-simple ways to do sales analysis

  •  18/12/2020 15:28
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6 min read

SEO: 5 simple ways to get found online

  •  30/11/2020 11:05
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6 min read

Does your business social media strategy work?

  •  16/11/2020 15:53
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5 min read

How to start making data-driven decisions: the circular pathway

  •  31/10/2020 14:34
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5 min read

How to make data-driven marketing decisions that you can count on

  •  15/10/2020 12:57
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4 min read

Marketing mix modelling: 3 case studies from 2020

  •  28/09/2020 17:10
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4 min read

Flying solo: retrospective on two years in business

  •  14/09/2020 14:11
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4 min read

Marketing Mix Modelling: tips for choosing the right partner

  •  01/09/2020 10:32
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3 min read

Marketing Mix Modelling: What does it cost?

  •  19/08/2020 16:45
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3 min read