blog

Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness, other stuff that I do and what it might be like to work together. Occasional as and when inspiration strikes:

Want to be easily organised and amazingly efficient? Get in bed with spreadsheets.

  •  07/06/2021 15:53
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11 min read

How to Create The Best Customer Journey: Let Your Customers Pave The Way

  •  19/05/2021 11:30
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5 min read

Marketing performance: How many XXX is “good”?

  •  12/05/2021 12:22
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7 min read

Q. Secret to great contracting relationships? A. Two-way communication

  •  01/05/2021 17:32
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6 min read

How to Create and Allocate Your Marketing Budget

  •  01/04/2021 16:49
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5 min read

Work well: do more with less time.

  •  14/03/2021 17:51
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7 min read

Good foundation principles for setting a marketing budget

  •  12/02/2021 13:33
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4 min read

What makes a good marketing plan?

  •  31/01/2021 16:44
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9 min read

Jo Gordon Consulting: company values

  •  16/01/2021 15:06
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6 min read

2020: is there anything worth saving?

  •  30/12/2020 16:15
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10 min read

3 super-simple ways to do sales analysis

  •  18/12/2020 15:28
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16 min read

SEO: 5 simple ways to get found online

  •  30/11/2020 11:05
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16 min read