Kevin Walsh:Forecasting and data analytics consulting

Jo is simply the best thought-leader and practitioner in marketing mix modelling that I've worked with. Additionally, She is a clear and effective communicator of complex concepts which she's applied in her extensive industry experience. Jo is equally competent in a consulting/leadership role or hands-on project delivery. I enjoyed and learned a lot from her during the project and would highly recommend her to potential clients, particularly in the MMM area.


Great fast work, thank you!


Fast turnaround time, good communication. Highly recommend!

Camilla Cecarini:Head of Marketing Science

I had the pleasure to work with Jo when she contracted at MediaCom in 2017. She absolutely great to work with, very reliable and accountable. She has an extensive experience in MMM projects and she very quickly got up to speed with the project and delivered a strong and complex analysis which answered all of the clients requests with a very high standard. I'd love to work with her again in future.

Sarah Stallwood:Principal Consultant

I worked with Jo on a global retail client. Jo worked on the modelling, she was technically excellent, thorough, well organised and easy to work with.

Sarah Hunt:General Manager

Jo is exactly the sort of analyst you want on your team. She is 100% reliable, committed to deliver accurate, insightful results and a considered, thorough manager of projects and people.