testimonials


 As a satisfied client of Jo, I could write endless approvals for her incredible Marketing Mix Modeling skills! Jo brings all the skills and intelligence of a driven, self-starting entrepreneur to statistical analysis. As a Marketing Mix modeler, Jo already has the experience of a high-end analyst to quickly move through your sales and marketing process to help you adapt the best strategy possible. She had the whole concept thing planned out early and her delivery of easy to understand reports and predictive tools were not without a touch of excellence. Jo definitely gets my highest recommendation for her MMM knowledge, abilities and 1st class client support."

Roger BaggCEO, Entrepreneur, Angel Investor

 Jo was one of my first managers when I joined Ohal (Gain Theory) back in 2004 as a graduate. It was therefore an absolute pleasure to work with Jo last year (2018) as a contractor on my team. I chose Jo because I could rely on her ability to be up to speed within hours and capable of generating market mix models within the CPG sector that would be client ready with limited or no input from myself. Jo is very hands on and methodical so she was able to both make use of Analysts in the team for data work but also undertake this herself when needed. Jo was also able to assist more junior members in the team with theory questions and best approaches which is one of her key strengths. The role Jo had in the team was Modelling Director as she headed up large country engagements for one of our long-standing clients, a FTSE 100 company in the alcoholic beverages sector. Jo worked for us over a four-month period. I would not hesitate to engage with Jo Gordon in the future."

Andrew BertolasoSenior Partner

 Amazing analyst, modeler, and presenter. Incredibly thorough and clear in all her analysis - very quick to learn our in-house software, and delivered everything on time. Great quality of work, would highly recommend!"

Sarah AggarwalConsultant

 Jo was my first director when I started my career in analytics. I had the pleasure of working with her at both Mindshare and Brandscience. She presents an unusual combination of strategic thinking, an analytics mindset and truly creative problem solving . As a team leader or team member, she earns my highest recommendation."

Xuan ZhengMarketing analytics consultant

 Jo is simply the best thought-leader and practitioner in marketing mix modelling that I've worked with. Additionally, She is a clear and effective communicator of complex concepts which she's applied in her extensive industry experience. Jo is equally competent in a consulting/leadership role or hands-on project delivery. I enjoyed and learned a lot from her during the project and would highly recommend her to potential clients, particularly in the MMM area."

Kevin WalshForecasting and data analytics consultant

 I had the pleasure to work with Jo when she contracted at MediaCom in 2017. She absolutely great to work with, very reliable and accountable. She has an extensive experience in MMM projects and she very quickly got up to speed with the project and delivered a strong and complex analysis which answered all of the clients requests with a very high standard. I'd love to work with her again in future."

Camilla CecariniHead of Marketing Science

 I worked with Jo on a global retail client. Jo worked on the modelling, she was technically excellent, thorough, well organised and easy to work with."

Sarah StallwoodPrincipal Consultant

 Jo is exactly the sort of analyst you want on your team. She is 100% reliable, committed to deliver accurate, insightful results and a considered, thorough manager of projects and people."

Sarah HuntGeneral Manager