JO GORDON CONSULTING LTD.

Marketing effectiveness consultant / analyst

Analytics | Data | Marketing

About


About About
I left my last full-time employed role in 2017 and contracted temporarily during our relocation to Nottinghamshire. I set up my business in 2018, mainly working from my home office and travelling to site as and when required.

I draw on 20 years international and multi-sector experience, client and agency side, to understand complex briefs, carry out in-depth data analysis and deliver MMM and other consultancy projects that enable businesses to make more effective marketing decisions.

My most recent contract engagement has been with Gain Theory (global marketing effectiveness consultancy), initially for three months and extended to seven. Working with internal teams to provide MMM across multiple countries and brands for Diageo and Kellogg's.

Services


DATA

Collection Query compilation Cleansing Manipulation Exploratory analysis

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MODELLING

Econometrics/MMM Budget setting Sales Effects Forecasting/'what-if' scenario planning

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OUTPUTS

Results calculation Visualisation Reco development Presentation Executive report

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Contact


Please drop me an email, give me a call or use the contact form below if you would like to understand more about what I do. Please leave a voicemail message if I don't pick up (I am unable to have my phone with me during volunteering engagements.) You'll also find me on Twitter and LinkedIn, just click the icons below.

  • 3 Winchilsea Avenue, Newark NG24 4AD, UK
  • Jo Gordon Consulting Ltd. 11559083 England

Past Experience


Industries

Alcohol
CPG
Health
Retail
Automotive
Entertainment
Pharma
Telecoms
Charities
Finance
QSR


Markets

I have significant experience of analysis across multiple markets within a single engagement

EMEA Denmark, France, Germany, Ireland, Italy, Spain, Sweden, UK

Americas North America, Brazil, Colombia

Rest of World Australia, South Africa


Approaches

Marketing Mix Modelling (MMM)
Brand Health Drivers
Budget Setting
Forecasting
Market/opportunity sizing



Blog


Jo's Journal. Documenting some of my thoughts about: marketing effectiveness, being an analyst, starting a business, freelancing, volunteering - and life in general.

  • 16/06/2019 17:28

Latest business reads and why they made the list

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  • 16/06/2019 17:28

Latest business reads and why they made the list

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  • 29/05/2019 18:14

Lifelong learning

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Privacy policy



Your privacy is important to us. It is Jo Gordon Consulting Ltd.'s policy to respect your privacy regarding any information we may collect from you across our website, https://www.jogordonconsulting.com, and other sites we own and operate.

We only ask for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used.

We only retain collected information for as long as necessary to provide you with your requested service. What data we store, we’ll protect within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.

We don’t share any personally identifying information publicly or with third-parties, except when required to by law.

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and cannot accept responsibility or liability for their respective privacy policies.

You are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some of your desired services.

Your continued use of our website will be regarded as acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, feel free to contact us.

This policy is effective as of 14 May 2019.

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Website terms of service



1. Terms

By accessing the website at https://www.jogordonconsulting.com, you are agreeing to be bound by these terms of service, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this website are protected by applicable copyright and trademark law.

2. Use License

Permission is granted to temporarily download one copy of the materials (information or software) on Jo Gordon Consulting Ltd.'s website for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:

modify or copy the materials;

use the materials for any commercial purpose, or for any public display (commercial or non-commercial);

attempt to decompile or reverse engineer any software contained on Jo Gordon Consulting Ltd.'s website;

remove any copyright or other proprietary notations from the materials; or

transfer the materials to another person or "mirror" the materials on any other server.

This license shall automatically terminate if you violate any of these restrictions and may be terminated by Jo Gordon Consulting Ltd. at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.

3. Disclaimer

The materials on Jo Gordon Consulting Ltd.'s website are provided on an 'as is' basis. Jo Gordon Consulting Ltd. makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights.

Further, Jo Gordon Consulting Ltd. does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its website or otherwise relating to such materials or on any sites linked to this site.

4. Limitations

In no event shall Jo Gordon Consulting Ltd. or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on Jo Gordon Consulting Ltd.'s website, even if Jo Gordon Consulting Ltd. or a Jo Gordon Consulting Ltd. authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. Accuracy of materials

The materials appearing on Jo Gordon Consulting Ltd.'s website could include technical, typographical, or photographic errors. Jo Gordon Consulting Ltd. does not warrant that any of the materials on its website are accurate, complete or current. Jo Gordon Consulting Ltd. may make changes to the materials contained on its website at any time without notice. However Jo Gordon Consulting Ltd. does not make any commitment to update the materials.

6. Links

Jo Gordon Consulting Ltd. has not reviewed all of the sites linked to its website and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Jo Gordon Consulting Ltd. of the site. Use of any such linked website is at the user's own risk.

7. Modifications

Jo Gordon Consulting Ltd. may revise these terms of service for its website at any time without notice. By using this website you are agreeing to be bound by the then current version of these terms of service.

8. Governing Law

These terms and conditions are governed by and construed in accordance with the laws of United Kingdom and you irrevocably submit to the exclusive jurisdiction of the courts in that State or location.

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