About


“If you always do what you’ve always done, you’ll always get what you always got.” - Henry Ford

I help businesses make smart decisions that are driven by data

Jo GordonHi, I’m Jo Gordon, an analyst with twenty years experience in the industry.I set up independently in 2018 after leaving London to build a more rounded lifestyle.

Whether you’re running a well-established analytics team, an independent business or your own freelance agency, I can use my broad and deep bank of skills to help you unlock the insights your data holds.


I work with decision-makers to turn data into insights, recommendations and strategy



“Fast turnaround time. Highly recommend!"
- Recruiter


A flexible approach

My objective is to understand the business problem first and then design an appropriate method to solve it. The simpler the better. I’ll set things up so they can easily be changed or developed in the future, either by myself or someone else.

If you want to run analysis in-house eventually, I’ll train your team to a high level. I don’t want to replace what you’re doing, I want to enhance it.


Value for money

I’ve worked extensively for some of the most well-respected firms in the industry, managing projects at a leadership level for famous brands nationally and globally.

I work quickly and produce first-rate work, but with none of the associated overheads agencies carry. To put it simply, you’ll get your money’s worth and more.


One point of contact

When you hire me, you get me. Nothing in your brief will get lost in translation and the depth of my experience will be reflected in the output.

People tell me I’m totally reliable, good at making stuff happen, and great at explaining complex things simply.


“Jo is exactly the sort of analyst you want on your team. She is 100% reliable and committed to delivering accurate, insightful results.”
- Sarah Hunt, General Manager


Beyond the business


The flexibility of self-employment means I can volunteer.  I'm helping kids get enthusiastic about reading, befriending end-of-life patients in day therapy and I also worked in a charity retail store before my business became more established.


Volunteering has been a great way to meet people since my husband and I moved from London to Newark in Nottinghamshire. We both work from our respective home offices and spend our spare time walking or cycling within the nearby countryside. 


Literacy Volunteers logoBeaumond House Community Hospice logo


Tell me about your project

Please note that my rate for research and data work starts at £175 + VAT. My rate for modelling and consultancy starts at £350 a day + VAT.


Not a fan of forms? Email me: jo@jogordonconsulting.com