You appreciate the value of data, but collecting, analysing and interpreting it is a whole other story. Whether you don’t know where to start or you need some help to finish, I’ll step in to solve your problem.
When you truly understand the numbers behind your business (and your marketing, in particular) you’ll be able to reduce costs and increase sales.
Feel confident in the choices you’re making and use the insights we uncover to convince others
Confirm what works and what doesn’t, and ensure that your plans are aligned with your goals
Claim back your time for the work you do well and focus on driving the business forward
Exceed expectations with insights that solve real-world problems
Offer a broader service and pitch for bigger opportunities
Ease the pressure your team is facing and allocate resources more effectively
I’m an all-rounder. I offer extensive research and analysis services using the skills I built up during an eighteen-year corporate career.
Since going independent in 2018, I’ve been using those skills to help business owners like you solve real-world problems with data.
“Jo is technically excellent, thorough, well-organised and easy to work with.”
- Sarah Stallwood, Principal Consultant
Get a summary of all the data your organisation holds and recommendations on which data sources are most important for you.
I’ll work with you to develop a bespoke, data-driven framework to forecast how much you’ll need to spend to achieve your marketing goals.
Learn how to set realistic sales and revenue targets for your business based on estimates of your future KPIs. All backed up with real-world data.
I’ll summarise trends and patterns in your data, deliver them in a spreadsheet, document or presentation, and include recommendations for next steps.
I’ll analyse your latest campaign and summarise how it performed in relation to your targets, previous campaigns and industry norms. I’ll include recommendations for your next campaign.
Based on the SWOT principle (strengths, weaknesses, opportunities and threats), I’ll conduct an in-depth analysis of how your business is positioned against competitors.
Make use of my vast experience of sourcing information and statistics that are available in the public domain.
Learn how to take full advantage of the software you’re using to collect, record, analyse and present your data.
If you’ve got a problem and you don’t know what the solution is, get in touch. I’ll help you find the right approach.
I’ve handled data for twenty years now, working with some of the most well-respected agencies in the industry.
I didn’t over-specialise, so I’ve built up a broad and deep set of skills that I can put to good use in your business.
“Jo is a clear and effective communicator of complex concepts which she's applied in her extensive industry experience. She is equally competent in a consulting/leadership role or hands-on project delivery. I enjoyed and learned a lot from her during the project and would highly recommend her to potential clients.”
- Kevin Walsh, Forecasting and Data Analytics Consultant
Thank you for your enquiry. I’ll email you within 48 hours to let you know how I can help.
“Jo is absolutely great to work with, very reliable and accountable. She has extensive experience. She very quickly got up to speed with the project and delivered a strong and complex analysis, answering all of the client’s requests to a very high standard. I'd love to work with her again in future.”
- Camilla Cecarini, Head of Marketing Science