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Get insights, ideas and tips on how to measure marketing effectiveness so you can optimise your spend for maximum impact.

Marketing Mix Modelling: How can it be used in marketing planning?

3 ways to use marketing mix modelling outputs to plan

Marketing Mix Modelling: What can I learn about how marketing channels work?

What you can learn about how marketing works from marketing mix modelling outputs

Marketing Mix Modelling: How does it work?

How marketing mix modelling works

Can I help you? Is my offer right for you?

Hear me talk about what I offer to help you decide if I could be of service

Say what now?! Econometrics (by me) in plain English

Non-techie, non-sales-y overview of econometric and marketing mix models