blog #marketing mix modelling

Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness and what I am about. So you can make more confident decisions and optimise your spend for maximum impact.

What is the most important ingredient in marketing mix models?

  •  23/08/2022 15:12
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3 min read

Marketing mix modelling: why is it in such high demand right now?

  •  11/04/2022 15:47
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3 min read

Marketing mix modelling: case studies for SMEs

  •  14/03/2022 13:47
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4 min read

What is a feasibility study? Why including one can make your marketing mix project better

  •  17/07/2021 17:29
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3 min read

Marketing mix modelling: 3 case studies from 2020

  •  28/09/2020 17:10
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4 min read

Marketing Mix Modelling: tips for choosing the right partner

  •  01/09/2020 10:32
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3 min read

Marketing Mix Modelling: What does it cost?

  •  19/08/2020 16:45
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3 min read

Marketing Mix Modelling: How can it be used in marketing planning?

  •  28/07/2020 16:44
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4 min read

Marketing Mix Modelling: What can I learn about how marketing channels work?

  •  25/06/2020 16:59
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7 min read

Marketing Mix Modelling: How does it work?

  •  30/05/2020 14:55
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5 min read

Can I help you? Is my offer right for you?

  •  18/04/2020 16:50
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3 min read

Say what now?! Econometrics (by me) in plain English

  •  16/09/2019 14:28
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3 min read