blog #marketing mix modelling

Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness and what I am about. So you can make more confident decisions and optimise your spend for maximum impact.

Marketing mix modelling: why is it in such high demand right now?

3 min read
11/04/2022 15:47

Marketing mix modelling: case studies for SMEs

4 min read
14/03/2022 13:47

What is a feasibility study? Why including one can make your marketing mix project better

3 min read
17/07/2021 17:29

Marketing mix modelling: 3 case studies from 2020

4 min read
28/09/2020 17:10

Marketing Mix Modelling: tips for choosing the right partner

3 min read
01/09/2020 10:32

Marketing Mix Modelling: What does it cost?

3 min read
19/08/2020 16:45

Marketing Mix Modelling: How can it be used in marketing planning?

4 min read
28/07/2020 16:44

Marketing Mix Modelling: What can I learn about how marketing channels work?

7 min read
25/06/2020 16:59

Marketing Mix Modelling: How does it work?

5 min read
30/05/2020 14:55

Can I help you? Is my offer right for you?

3 min read
18/04/2020 16:50

Say what now?! Econometrics (by me) in plain English

3 min read
16/09/2019 14:28