Blog

Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness and what I am about. So you can make more confident decisions and optimise your spend for maximum impact.

What is a feasibility study? Why including one can make your marketing mix project better

3 min read

17/07/2021 17:29

How a feasibility study can improve your marketing mix modelling project

Marketing mix modelling: 3 case studies from 2020

4 min read

28/09/2020 17:10

Marketing Mix Modelling: tips for choosing the right partner

3 min read

01/09/2020 10:32

Marketing Mix Modelling: What does it cost?

3 min read

19/08/2020 16:45

Marketing Mix Modelling: How can it be used in marketing planning?

4 min read

28/07/2020 16:44

Marketing Mix Modelling: What can I learn about how marketing channels work?

7 min read

25/06/2020 16:59

Marketing Mix Modelling: How does it work?

5 min read

30/05/2020 14:55

Can I help you? Is my offer right for you?

3 min read

18/04/2020 16:50

Say what now?! Econometrics (by me) in plain English

3 min read

16/09/2019 14:28