Blog #marketing mix modelling

Three marketing mix modelling case studies from 2020

Things to think about while finding a marketing analytics partner

Better ways to think about marketing mix model pricing than number of models or number of deliverables.

3 ways to use marketing mix modelling outputs to plan

What you can learn about how marketing works from marketing mix modelling outputs

How marketing mix modelling works

Hear me talk about what I offer to help you decide if I could be of service

Non-techie, non-sales-y overview of econometric and marketing mix models