Blog #marketing mix modelling


Get insights, ideas and tips on how to measure marketing effectiveness so you can optimise your spend for maximum impact.

Three marketing mix modelling case studies from 2020

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Things to think about while finding a marketing analytics partner

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Better ways to think about marketing mix model pricing than number of models or number of deliverables.

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3 ways to use marketing mix modelling outputs to plan

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What you can learn about how marketing works from marketing mix modelling outputs

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Hear me talk about what I offer to help you decide if I could be of service

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Non-techie, non-sales-y overview of econometric and marketing mix models

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