Blog

Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness and what I am about. So you can make more confident decisions and optimise your spend for maximum impact.

Marketing effectiveness KPIs: Effect & Efficiency explained

3 min read

12/11/2021 15:31

Why you need to monitor both effect and efficiency when making marketing decisions.

Marketing performance: How many XXX is “good”?

3 min read

12/05/2021 12:22

Does your business social media strategy work?

5 min read

16/11/2020 15:53

How to start making data-driven decisions: the circular pathway

5 min read

31/10/2020 14:34

How to make data-driven marketing decisions that you can count on

4 min read

15/10/2020 12:57

Marketing mix modelling: 3 case studies from 2020

4 min read

28/09/2020 17:10

Marketing Mix Modelling: How can it be used in marketing planning?

4 min read

28/07/2020 16:44

Say what now?! Econometrics (by me) in plain English

3 min read

16/09/2019 14:28