Jo Gordon Consulting Ltd.
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Jo Gordon Consulting Ltd.
Home
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Marketing Mix Modelling
Marketing Analysis
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Resources
Blog
Testimonials
Get in touch
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blog #marketing effectiveness
Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness and what I am about. So you can make more confident decisions and optimise your spend for maximum impact.
Marketing mix modelling: why is it in such high demand right now?
3 min read
11/04/2022 15:47
Three reasons why marketing mix modelling is such a popular approach right now.
Marketing effectiveness KPIs: Effect & Efficiency explained
3 min read
12/11/2021 15:31
Marketing performance: How many XXX is “good”?
3 min read
12/05/2021 12:22
Does your business social media strategy work?
5 min read
16/11/2020 15:53
How to start making data-driven decisions: the circular pathway
5 min read
31/10/2020 14:34
How to make data-driven marketing decisions that you can count on
4 min read
15/10/2020 12:57
Marketing mix modelling: 3 case studies from 2020
4 min read
28/09/2020 17:10
Marketing Mix Modelling: How can it be used in marketing planning?
4 min read
28/07/2020 16:44
Say what now?! Econometrics (by me) in plain English
3 min read
16/09/2019 14:28
+44 (0)7757 086033
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Jo Gordon
jo@jogordonconsulting.com