blog #small business

Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness and what I am about. So you can make more confident decisions and optimise your spend for maximum impact.

Marketing mix modelling: case studies for SMEs

4 min read
14/03/2022 13:47

I am unhappy in my job – should I start my own business?

4 min read
07/08/2021 14:57

How to Create and Allocate Your Marketing Budget

3 min read
01/04/2021 16:49

Jo Gordon Consulting: company values

2 min read
16/01/2021 15:06

3 super-simple ways to do sales analysis

6 min read
18/12/2020 15:28

SEO: 5 simple ways to get found online

6 min read
30/11/2020 11:05

Flying solo: retrospective on two years in business

4 min read
14/09/2020 14:11

The man who stops the clock to save time

2 min read
27/03/2020 10:55

What happened the day I met Theo Paphitis

3 min read
29/02/2020 12:13

An honest perspective on IR35 from a small business owner

2 min read
29/01/2020 09:23

Found my why, now finding my way

4 min read
05/11/2019 15:39

Happy Business Birthday: Five epic seasons in one year

3 min read
30/09/2019 21:08