blog #small business

Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness and what I am about. So you can make more confident decisions and optimise your spend for maximum impact.

Marketing mix modelling: case studies for SMEs

  •  14/03/2022 13:47
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4 min read

I am unhappy in my job – should I start my own business?

  •  07/08/2021 14:57
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4 min read

How to Create and Allocate Your Marketing Budget

  •  01/04/2021 16:49
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3 min read

Jo Gordon Consulting: company values

  •  16/01/2021 15:06
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2 min read

3 super-simple ways to do sales analysis

  •  18/12/2020 15:28
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6 min read

SEO: 5 simple ways to get found online

  •  30/11/2020 11:05
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6 min read

Flying solo: retrospective on two years in business

  •  14/09/2020 14:11
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4 min read

The man who stops the clock to save time

  •  27/03/2020 10:55
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2 min read

What happened the day I met Theo Paphitis

  •  29/02/2020 12:13
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3 min read

An honest perspective on IR35 from a small business owner

  •  29/01/2020 09:23
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2 min read

Found my why, now finding my way

  •  05/11/2019 15:39
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4 min read

Happy Business Birthday: Five epic seasons in one year

  •  30/09/2019 21:08
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3 min read