Get insights, ideas and tips on how to make marketing decisions using data, ways to measure marketing effectiveness, other stuff that I do and what it might be like to work together. Full disclosure: unlikely to be posting much new content until I have smashed my marathon goal in April 2024. Pretty sure marketing effectiveness will live on :)
It is easy to trim back on marketing investment to reduce costs especially during tough economic conditions. But it might not be the right thing to do. Here's are some business signals that suggest that you should invest in marketing.