Training


Training

Experience of specifying, designing and delivering bespoke MMM-related training in an unbiased and straightforward way at different levels to various stakeholder audiences:


  • Assumptions for OLS estimation
  • Data preparation best practice
  • Effective Exploratory Data Analysis
  • Modelling in the real world
  • Modelling tips and tricks
  • Engaging ways to present output
  • Resource and data investment
  • Explaining MMM with no jargon
  • How to utilise and embed MMM