MMM Services


Jo provides some or all of these services on an interim or retained basis to agency or in-house analytics teams. She also works directly with decision-makers to design, undertake and implement end-to-end projects/programme. See Jo's 16/9/19 blog for a straightforward rundown of MMM.

Data

Collection Query compilation Cleansing Processing Exploratory analysis

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Analysis

Econometrics/MMM Visualisation Recommendations Presentation Executive report

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Application

Forecasting Scenario planning Budget setting Adj. for long term Embedding learning

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Project/Programme Management

Data collation request Data owner liaison Resource allocation Delivery coordinator

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Training

Students Analysts Agencies Purchasers

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Fees & Service

Hourly Day Rate Fixed Service details

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